Steve Jobs

Co-founder, Apple

“People think focus means saying yes to the thing you've got to focus on. It means saying no to the hundred other good ideas.”

The one idea

Focus means saying no.

Ideas in the Tracker

Focus is not yes to one thing; it is no to a hundred good ones. Simplicity is a decision.

Illustrated by these cases

Focus is saying no to a hundred good ideas. Subtraction freed the attention that later made the iMac, iPod, and iPhone possible.

Continue exploring the tribe

Author, Antifragile

“Some things gain from disorder.”

Co-founder, Sony

“Invention creates demand.”

Management thinker, The Effective Executive

“Do the right things, not just things right.”

Founder, AngelList

“Build specific knowledge and leverage.”

CEO, Berkshire Hathaway

“Stay inside your circle of competence.”

Founder, Amazon

“Minimize regret; it is always Day 1.”