Akio Morita

Co-founder, Sony

“Our plan is to lead the public with new products rather than ask them what kind of products they want. The public does not know what is possible; we do.”

Image: Wikimedia Commons, Morita Akio.jpg

The one idea

Invention creates demand.

Ideas in the Tracker

Invention creates demand

People don't know what they want until you show them. Lead the market, don't poll it.

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Linked episodes

Ep. 37 · 38 min

The Things Nobody Asked For

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Illustrated by these cases

Apple

Focus is saying no to a hundred good ideas. Subtraction freed the attention that later made the iMac, iPod, and iPhone possible.

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Continue exploring the tribe

Wealth

Jeff Bezos

Founder, Amazon

“Minimize regret; it is always Day 1.”

The one idea→

Wealth

Steve Jobs

Co-founder, Apple

“Focus means saying no.”

The one idea→

Wealth

Naval Ravikant

Founder, AngelList

“Build specific knowledge and leverage.”

The one idea→

Wealth

Warren Buffett

CEO, Berkshire Hathaway

“Stay inside your circle of competence.”

The one idea→

Wealth

Jensen Huang

Founder and CEO, NVIDIA

“Greatness is forged by suffering.”

The one idea→

Wealth

Benjamin Franklin

Printer, inventor, founding father

“Knowledge pays the best interest.”

The one idea→