01
The founder
Steve Jobs
02
The bet
Cut almost everything, and put the whole company behind a handful of great products.
03
The inflection point
Back at Apple in 1997, weeks from running out of cash, Jobs cut roughly 70% of the product line down to a four-square grid: consumer and pro, desktop and portable.
04
The lesson
Focus is saying no to a hundred good ideas. Subtraction freed the attention that later made the iMac, iPod, and iPhone possible.