Phil Knight

Co-founder, Nike

“Let everyone else call your idea crazy. Just keep going. Don't stop. Don't even think about stopping until you get there.”

The one idea

Obsession comes before permission.

Ideas in the Tracker

Keep building before the world believes in you. Just keep going.

Linked episodes

Continue exploring the tribe

Author, Antifragile

“Some things gain from disorder.”

Psychologist, Grit

“Passion plus perseverance.”

Five-time NBA champion

“Fall in love with the process.”

Founder, AngelList

“Build specific knowledge and leverage.”

Co-founder, Apple

“Focus means saying no.”

CEO, Berkshire Hathaway

“Stay inside your circle of competence.”