01
The founder
Reed Hastings
02
The bet
Cannibalize your own DVD business with streaming before the DVD business stops working.
03
The inflection point
Streaming launched in 2007 while DVDs were still growing; the 2011 Qwikster stumble cost 800,000 subscribers, and then House of Cards (2013) made Netflix a studio.
04
The lesson
Let go of what is working before it stops working. A strategic inflection point rarely announces itself, so you move while it still feels early.